Investing. Advising. Scaling
The Gap for Technical Founders
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Founders of science or engineering-heavy startups often struggle to translate technical brilliance into scalable business momentum.
You may face:
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Difficulty translating complex features and functions into value propositions understood by target markets.
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Pricing models that don’t reflect engineering value either limit growth or miss value capture.
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Slow capital access or hesitant investors.
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Lack of experience in building sales and marketing systems that generate predictable, scalable revenue.
How we Help
Investment
Fast, fair capital with founder-first terms
We provide early-stage angel funding to technical founders. Our model is simple, transparent, and designed to accelerate your journey to your first $1m of ARR. ​​
Commercialisation Advisory
Hands-on growth expertise
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Beyond capital, we roll up our sleeves on pricing, sales, and product strategy. Founders gain practical guidance from someone who’s built, scaled, and exited multimillion-dollar SaaS and services companies.
Who it's For
B2B SaaS founders with a scientific or engineering focus
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Idea or MVP stage
Australian headquartered
B2B
Operating in engineering, environment, geotechnical verticals.
Our Process
2. Kick Start
Initial capital plus we spend a month full time with you building the commercial framework to grow.
This isn't just advisory - we write the plans with your input.
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3. Growth
We help you execute the go to market plan, navigate the challenges you'll face.
Think of us as your SaaS's own personal trainer.
4. Exit pathing
We prepare your business so it's ready for follow on capital in twelve months, and an exit in five to seven years.
About Greenhat Group
Backing founders who turn complexity into clarity
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Greenhat Group exists to help mission-driven founders scale technical businesses that make the world better. We focus on B2B software and services in environment, infrastructure, and clean energy — sectors where clarity and commercial traction are hardest to achieve.
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Our approach is different: we combine capital investment with hands-on commercial advisory, ensuring founders don’t just raise money but also build systems that create lasting value.
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Greenhat is built on a track record of creating multimillion-dollar companies from scratch, with three ventures recognised in the BRW Fast 100 and AFR Fast Starters, and a successful SaaS exit to a listed US firm. This experience underpins the way we partner with founders today.
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We are small by design, selective by choice, and committed to scaling companies that deliver both returns and impact.
Previous Investments
* Logos shown include those companies that were owned or operated by Greenhat Group staff, and companies that Greenhat staff have worked with.
Chris Lane, CEO O2 Marine
“Ben was instrumental in the establishment and growth of O2 Marine. Without Ben's expertise, enthusiasm and support, our business would not be the success that it is. He is an innovative and passionate leader and an inspiration to anyone with entrepreneurial spirit."
Graeme Uechtritz, Director at Turbid
"Ben was instrumental in making the O2 group as successful as it is today."
Terry Clark, Director at Topo
“Ben's direction as a leader and ability to grasp problems and identify solutions is a key reason why O2 evolved so quickly during his tenure.”